Step 1 - Create curiosity
Science deck slide 2. Ask the 3 opening questions. Most say no to all three - that is the point.
Step 2 - Explain the science
Walk through slides 3-8. Pause at Hubble slide and organ chart.
Step 3 - Run the assessment
Open Lifestyle Assessment tab. Hand device over. 2 minutes. Feels personal, not a sales pitch.
Step 4 - Do the scan
Assessment creates desire for the real scan. Most people say yes immediately.
Step 5 - Show their plan
Open Score and Plan. Find zone on slide 2, ask budget question, let slides recommend.
Step 6 - Close with zero risk
Slide 7 - 90-day guarantee. Frame ADR as benefit: best price, never runs out, guarantee activated.